Situation: Westcan is one of the largest niche bulk commodity haulers in Western Canada. Headquartered in Edmonton, AB, they came to us looking to increase their recruitment activity and create engagement with a younger group of drivers.

Challenge: How do you make truck driving look cool to a younger audience? How do you make it look like a viable career choice to those who may never have considered driving as a career?

Solution: Our team developed a Facebook ad campaign called “Office Life on the Road.”  The creative compared a typical office job to the freedom you experience when you become a Westcan driver. The campaign also included SEO for various driver career search initiatives  

Result:  A sixty percent increase in applications for driving positions for Westcan.  Plus, a forty percent increased traffic to their website, and an increase in social media engagement.  We were also awarded a Gold Muse Statue and a Platinum Hermes award.